Amber Li is a brand designer interested in visual systems. She is currently at Pentagram as a Design Intern. Recently, a graduate of Carnegie Mellon’s School of Design, and a 2x Young Ones 2025 finalist.

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The Chicago Air + Water Show ✈️


IDENTITY SYSTEMS • MOTION GRAPHICS

Capturing speed, velocity, and excitement through kinetic variable logotypes, for the Show’s 65th anniversary.

STATION Design NEW


ART DIRECTION + IDENTITY • LARGE-SCALE PRODUCTION 

Senior thesis project. Collaborated with 3 industrial designers to make a line of sold-out homegoods.


GENTRIFIER 🔒 


LONG-FORM PUBLICATION

A study of community, history, and capital in the place I call home. Available soon. 

The Alhambra: Place-Based
Identity and Transliteration


WEB DESIGN • PUBLICATION 

Exhibition and zine design for the UNESCO World Heritage Site located in Grenada, Spain. 


CMU Design Lecture Series


IDENTITY SYSTEMS • PRODUCTION

Encapsulating disciplines and experiences across design in a kinetic system that builds upon itself.


The Criterion Company


BRAND REPOSITIONING • WEB DESIGN

Finding and emphasizing the niches of a brand to differentiate itself in the crowded media landscape.






Motion Reel


AFTER EFFECTS • VARIABLE TYPOGRAPHY • CALVARY





© Amber Li | Last updated Aug 2025Back to top ↑